CHIEF OPERATING OFFICER
“It’s one thing to climb a corporate ladder that already exists, it’s another to build it.” - Husband Blue
Before TINSEL, Liz trained for seven years as a designer and florist under the tutelage of an established New York floral shop, thus providing the foundations for TINSEL’s event design work. Now with over 12 years of experience, Liz has expertise with installation design and floral design, and a background in jewelry design, furniture building, leather- and metal-work. Her background in science allows her to engineer our most complex installations and bring concept sketches to life.
Beyond TINSEL, Liz commits time each week to science education, utilizing her masters degree in education from Columbia University and her previous career as a science teacher at one of the most rigorous and selective schools in the country: The Equity Project Charter School in New York City. She coaches and does program development for CityScience, a non-profit, inquiry-based organization, located in Brooklyn.
For TINSEL, Liz oversees all operations, production design, event execution, project management, and finance.
CHIEF CREATIVE OFFICER
“’X’ never, ever, marks the spot.” - Indiana Jones
Before TINSEL, Adette was an award-winning Creative Director in advertising and web design, with expertise in branding and identity, user interface design, and 360-degree customer experiences. Her background with managing teams at large advertising agencies and small start-ups alike has allowed her to bring brand-building expertise to TINSEL’s business development and creative process. In addition to her obsession with good design–her big-picture vision, ideas for innovation, and future-oriented thinking has propelled TINSEL's growth and continued success.
Beyond TINSEL, Adette was chosen by the Philippine Ambassador as a 2014 Filipino-American Young Leader, one of ten delegates in the United States. Adette is actively working on projects with Philippine development through her ceramics line, Baleine Bleue. Adette is also a graduate of the Goldman Sachs 10,000 Small Businesses Program, focusing on business development and strategy for entrepreneurs.
For TINSEL, Adette oversees business strategy, business development, creative marketing events, branding, and web/graphic design.
CHIEF MARKETING OFFICER
“Ahh... Do I detect a look of disapproval in your eye? Tough beans buddy, ‘cause that’s the way it’s gonna be.” - Holly Golightly
Before TINSEL, Erica worked in account management and business development at a number of luxury and niche advertising agencies. With this professional experience, Erica’s expertise lies in her ability to manage in-house and vendor teams throughout the creative process. Her experience has also given her a deep understanding of how to leverage social media to reach clients and target audiences. She brings an intimate knowledge of the creative process, a practiced degree of diplomacy, and an instinct for partnerships.
Beyond TINSEL, Erica is the Northeast Regional Coordinator for The Jackie Robinson Foundation’s Alumni Association, which was founded with the mission to perpetuate Jackie Robinson’s legacy through scholarship, leadership, and service. She was recently honored as one of JRF’s “42 Under 40” distinguished alumni and is actively engaged within the JRF community.
For TINSEL, Erica oversees marketing, social media, press outreach, partnerships, staffing, event planning and coordination, and weddings.